Marketing Executive with 20+ years of experience building, scaling, and leading high-impact marketing organizations across fintech, insurance, ecommerce, SaaS, and performance-driven services. Proven record of scaling revenue from $10M to $150M+ and contributing to a $600M acquisition through disciplined go-to-market strategy, demand generation, and operational excellence. Known for building in-house, multi-channel demand engines that reduce reliance on third-party leads, improve CAC to LTV performance, and accelerate sustainable revenue growth. Experienced in executive leadership, board and investor communications, M&A positioning, and full-funnel marketing strategy.

Executive Career Highlights

● Scaled enterprise revenue from $10M to $150M+, supporting $600M acquisition outcomes

● Increased marketing-driven sales volume by nearly 500% while reducing cost per acquisition by 50%

● Built and led marketing organizations from 1 to 10+ team members across multiple companies

● Directed and optimized $22M annual marketing budgets across digital, DRTV, affiliate, and traditional channels

● Replaced third-party lead dependency by building internal demand generation engine across search, social, affiliate, and lifecycle channels

● Led executive presentations to analysts and investors during acquisition process

CORE COMPETENCIES

● Executive Leadership: Marketing Strategy, Organizational Design, Team Leadership, Board & Investor Communication, M&A Support
● Growth & Demand Generation: Acquisition Strategy, Funnel Optimization, Lifecycle Marketing, Conversion Rate Optimization, Performance Marketing
● Omnichannel Marketing: Paid Media, SEO, DRTV, Affiliate Marketing, PR, Brand Development, Partnerships
● Marketing Operations: CRM, Marketing Automation, Analytics, Attribution, RevOps Alignment, AI Content Tools

PROFESSIONAL EXPERIENCE

Vice President of Marketing | ER Marketing – Remote
Feb 2024 – Present
● Leading marketing strategy, growth planning, and execution across a multi-vertical client portfolio including HVAC, ecommerce, and healthcare
● Own full-funnel demand generation strategy including paid media, lifecycle marketing, customer retention, and analytics
● Established and scaled a lead generation division, partnering with affiliate networks and direct buyers across home services verticals
● Improved campaign performance by 30% through team leadership, optimization frameworks, and data-driven decision making
● Built and led a 10-person marketing team across paid media, creative, and operations
● Developed and implemented marketing systems using HubSpot and GoHighLevel, increasing conversion rates by 20%
● Executed advanced retargeting, paid social, and search campaigns to drive inbound calls and qualified leads
● Leveraged AI tools to scale content production, creative testing, and campaign optimization

Executive Sabbatical & Medical Recovery
Aug 2021 – Jan 2024
● Recovered from major injury, demonstrating resilience and long-term discipline

Vice President of Digital Marketing | e-TeleQuote Insurance – Clearwater, FL
Aug 2017 – Jul 2021
● Served as top marketing executive reporting directly to CEO, owning all marketing strategy and performance
● Scaled revenue from $10M to over $150M through development of full-funnel demand generation engine
● Increased marketing-driven sales volume by nearly 500% while reducing CPA by 50%
● Managed annual marketing budget of up to $22M across digital, DRTV, affiliate, SEO, and paid social channels
● Eliminated reliance on external lead vendors by building internal multi-channel acquisition engine
● Developed and launched company’s first DRTV campaigns, increasing new leads by 30%
● Negotiated and launched first brand ambassador partnership to support brand growth
● Led click-to-call and paid search strategies to improve inbound lead quality and conversion rates
● Revamped consumer website, improving user experience and increasing lead generation by 37% and engagement by 52%
● Increased SEO rankings for key terms, driving organic traffic growth
● Built and scaled affiliate marketing program with branded landing pages and performance-based partnerships
● Developed and executed paid social campaigns including remarketing, geo-targeting, and automated messaging strategies
● Directed PR efforts including media placements, interviews, and brand awareness campaigns
● Played key role in M&A process, supporting analyst presentations and investor communications
● Built marketing organization from 1 to 10 team members, establishing KPIs, reporting systems, and operational processes

Founder & CEO | eVibrant, LLC – Tampa, FL
Aug 2009 – Aug 2017
● Founded and scaled a digital marketing and lead generation firm serving 200+ small businesses and private schools
● Developed PPC and SEO strategies that increased inbound leads by up to 300%
● Managed large-scale paid search campaigns, optimizing thousands of keywords and improving conversion rates
● Built high-performing landing pages and conversion funnels to drive inbound inquiries and online sales
● Implemented marketing automation platforms including HubSpot, Marketo, and SharpSpring
● Generated leads through paid search, SEO, and social media marketing strategies
● Managed all business operations including sales, client relationships, finance, and delivery
● Created website content and landing pages using WordPress
● Utilized Google Analytics and Tag Manager to track performance and optimize campaigns

Vice President of Marketing | Affluence Corporation – Clearwater, FL
Jan 2009 – Aug 2009
● Led all marketing and PR efforts for Affluence.org, a high-net-worth social network platform
● Managed PPC campaigns across Google, Yahoo, MSN, and Facebook
● Developed affiliate marketing program across multiple CPA networks
● Secured media placements in national outlets including St. Petersburg Times, ABC News Radio, and BBC News
● Managed content strategy for website, blog, and email communications
● Established display advertising partnerships to drive platform growth

Director of Operations | Inuvo Inc. / Litmus Media – Clearwater, FL
Mar 2006 – Jan 2009
● Managed affiliate network generating $4.2M in annual revenue with full P&L responsibility
● Led team of 10 across sales, operations, and affiliate management
● Increased profitability of arbitrage campaigns from $900 per month to $30,000 per month
● Managed over 1 million keywords across search platforms to drive lead generation and revenue
● Improved operational processes, increasing offer deployment capacity from 8 to 25 per week
● Developed revenue forecasts, budgets, and operational plans
● Oversaw billing, collections, and financial operations

ADDITIONAL MARKETING LEADERSHIP

Senior Marketing Manager, LaGarde, Inc. (2005–2006): Led SEO and PPC initiatives, improving email conversion rates by 15%

Marketing Manager, Ingenix, Inc. / GeoAccess, Inc. (1999–2005): Managed $1.5M budget and built $20M sales pipeline

Director of Admissions & Marketing, Allen County Community College (1998–1999): Delivered record enrollment growth through rebranding and digital strategy

EDUCATION

B.A. in Management, Minor in Marketing – Evangel University, Springfield, MO

MARKETING TECHNOLOGY & TOOLS

● CRM & Automation: HubSpot, Marketo, GoHighLevel, SharpSpring
● Analytics & SEO: Google Analytics, SEMrush, Ahrefs
● Media & Content: Google Ads, Meta Ads, YouTube, DRTV, WordPress, Shopify, ChatGPT, Google Gemini
● Executive Reporting: PowerPoint, Canva