Keynote Programs

Keynote Topics

Darrin is an expert in the digital marketing world. He has several keynote programs that cover topics like communication, search engine marketing, social media and so much more. These Programs typically last about an hour in length and can be customized to suit your specific needs.Detailed outlines of individual programs are available on request. Check out some of the topics below.
Darrin Cates


The Mysteries of Mobile

The 5 things that businesses and organizations need to know about marketing to the mobile marketplace

Smartphones and Tablets. Everyone has them. And the technology is better than ever. With more than 50% of all U.S. Web traffic originating from a mobile device, it is more important than ever for businesses and organizations to understand the mysterious world of mobile marketing. In this program, Darrin takes an in-depth look at what happens when people utilize their handheld devices to access websites, social media, email and other communications

WTH – What the…Help!

What every business needs to know to communicate properly in the age of social media

With so many new social media platforms and mobile devices, the way we communicate in today’s world has changed. Limited character space (and limited attention spans) has produced what is almost a whole new language.In this program, Darrin helps people learn how to interpret all the acronyms, abbreviations and different ways people communicate on Twitter, Facebook and via text messages. It’s a fun look at the proper way to respond to customers, prospects and constituents in today’s digital age.

Please Don’t Flicker My Twitter

The 5 things you have to know to effectively market your products or services via social media 

Facebook, Twitter and other social networks have created great opportunities for companies, businesses and individuals to spread the word about their products or services. A “like” from Facebook creates instant advocacy from trusted individuals. This program is a fun-filled hour about how to create “word-of-mouth” endorsements from social media users.

Unlocking Google’s Power

Must-have tips on understanding how to make Google work for you

The search engine giant can provide wonderful opportunities for businesses of all types. In this program, Darrin discusses how to tap into the countless searches for products and services. It includes entertaining examples of what to do – and what not to do. A fun look at the difference between organic and paid listings, as well as the role that Google+ now plays in search engine marketing.

Pardon the Interruption: Using Social Media to Take Your Marketing to a New Level

Social networking is all the rage. Millions of people use these tools daily. But too often organizations treat this medium as technology and not as interpersonal communication tools. It’s called “Social Media” for a reason.” In this 60-minute keynote program, Darrin takes an indepth look at how to add personal touches when marketing via the major social networks, including Twitter, Facebook, YouTube, LinkedIn and many more. It’s an exciting look at a complicated subject.

Customizable Programs

Darrin can customize any of the programs listed here to meet the needs of you and your group. He can also address any social media, online marketing, mobile marketing and search engine marketing topics you like. And, he does it it all in a compelling, and entertaining way. Contact him with details about your next event.