Mysteries of Mobile

Mysteries of Mobile

The 5 things that businesses and organizations need to know about marketing to the mobile marketplace

Smartphones and Tablets. Everyone has them. And the technology is better than ever. With more than 50% of all U.S. Web traffic originating from a mobile device, it is more important than ever for businesses and organizations to understand the mysterious world of mobile marketing.


In this program, Mobile Marketing Speaker Darrin Cates takes an in-depth look at what happens when people utilize their handheld devices to access websites, social media, email and other communications. He discusses how iPhones, iPads and other mobile devices have changed not only how people access information online but also how they put that information to work for them. More importantly, he shows you how to properly reach those people via a device that is personal to them.

Darrin goes into detail about the 5 things that businesses and organizations need to know about marketing to the mobile marketplace, including how to keep up with Google’s most recent changes involving mobile searches.

In addition, Darrin discusses the pros and cons of “apps.” He talks about how constant connectivity has changed our desire for more information and what organizations can do to provide more. He also demonstrates what it means to make your site more “mobile friendly” and whether or not you need a mobile-specific design. Finally, he’ll explain what a “responsive web design” is and if it is right for you and your organization.

This is a fun look at an important subject for all businesses and organizations in this mobile age.

If you are looking for a mobile marketing speaker for your next event, please reach out to him at any time. You can reach him via his contact page or by email at: